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Strategy or Tragedy

It’s really a pretty simple statement. If you do not have a sales strategy for your business, you will experience great tragedy in your business. Yup, tragedy. This tragedy may include ineffective marketing, horrible prospecting, pitiful conversion rates, sub-par profit margins, and non-existent repeat business. Any combination of these negatives will produce red numbers on […]

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Stick To It

I was speaking with a colleague a few days back and we were talking about this other company that has had a really successful niche. He mentioned to me that said company is beginning to diversify and I immediately cringed. I am sure you are asking yourself why. Well, let me share a few things […]