Home » Archive by category "Going to Market" (PAGE 3)

Why? Is there a more important question?

Simon Sinek started a whole new revolution in business when he delivered “How Great Leaders Inspire Action” at TEDx. The concept of asking why isn’t new. One of the first questions we learn as young children is “why?” Why do I have to? Why can’t I…? When we are asking why, we are attempting to […]

3 Reasons (Your) Customers Are Leaving

There are really 3 reasons (your) customers are leaving (and none of them rely solely on price though many think so). They are pretty simple and straightforward, but course correcting can be like making a u-turn in a semi on a two lane highway. Reason #1 – The customers weren’t actually “yours” to begin with. […]

Way Better Than Free

Can the photographer doing the favor really offer the same wedding experience as the photographer charging $2500? Maybe. Can the real estate agent offering a no commission deal to his family friend provide the same service as the real estate agent receiving 3% commission? Possibly. But do you really want to take that chance? Competing […]

One Way to Ruin Every Sale and Five Ways to Overcome It

We have all heard the term “preconceived notion.” This is where we form an idea or an opinion before we can prove it’s usefulness (or truthfulness). Unfortunately we are somewhat programmed to create these preconceived notions. We do it with other people, with places we go, and even with ourselves. But today I would like […]

Your Marketing Won’t Work Without This

It is quite sad to me to see so many business owners spending money on marketing (creating, curating, distributing), only to have little to no increase in sales revenue. I mean, how is that even possible right? Your open rate on email marketing has increased, Facebook page likes are up and people are commenting on […]

Your Pipeline is Worthless

The pipeline you have built, that has hundreds of people and businesses in it, is completely worthless if: There was no research done on the people before they made it into your pipeline. The people in the pipeline have no idea who you are. So what should you do if one or more of the […]

Measuring Success

Success is something most (hopefully all) business professionals strive for. What that success actually is varies depending on the person, and their goal(s). In late May, I began thinking through a few goals I had. One was to increase the number of subscribers to my email list which would in turn lead to potential clients. […]

You are too focused on the WHAT

It’s commonplace for people to tell others what it is they do, what it is they offer, what it is they have accomplished, and well, whatever else they want. It is important to communicate the what. But when we are too focused on the what, we forget the how. How is important because it communicates […]

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Death by Babbling

  As I entered my sales career over seventeen years ago, I was told my “gift of gab” would be of great benefit. There is some truth in that for sure. Being comfortable talking to anyone, about almost anything, has taken me a long way in building relationships with clients and colleagues. But what happens […]

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Make Them Tell You No

If your customer needs the product or service you are selling, there are only two possible outcomes. Either you will 1) Ask for the commitment and they will say yes, or you will 2) Ask for the commitment and they will say no. Seems pretty stinkin simple right? WRONG! It’s not simple because salespeople don’t […]