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Demystifying the Competitive Landscape

How can you stand out in the crowd if you don’t know what the crowd looks like? Last week, I focused on the importance of clearly defining your target audience, and provided guiding questions to help you clarify your client personas. Since you’ve taken the time to define your target audience, it is wise to […]

4 Tips to Develop Your Best Elevator Pitch

Summer is quickly approaching, and so is the opportunity to meet potential customers in a variety of informal settings. Whether you find yourself on the golf course, playing tennis or strolling along the boardwalk, it is essential to be prepared with a simple, relevant elevator pitch. The right elevator pitch has the potential to captivate […]

7 LinkedIn Profile Must-Have’s

Whether you like it or not, LinkedIn is a social media force to be reckoned with. Don’t believe me? Check out these statistics: 350 million+ users 187 million+ unique visitors per month 40% of users check their profile daily 17 minutes is the average time a user spends on LinkedIn per month Few, if any, […]

3 Common Shortcuts You Can’t Use in Sales

I hear it over and over again. Isn’t there an easier way to do this? More often than not, the answer is “NO.” Successful sales people don’t succeed based on shortcuts (at least not over the long term). Below are 3 common shortcuts you can’t use in sales. 1. You can’t force the sale I […]

March Madness

Unless you live under a rock or on another planet, you at least know that March Madness is happening. While I am not a huge college basketball fan, I absolutely love March Madness. I probably don’t love it for the same reason die hard fans love it, or team fanatics love it, but nonetheless, I […]

Quit Saying You Need Things to Succeed

Salespeople are famous for asking their manager or owner for the newest, latest, and greatest. They say they need things like lead generation tools and automated marketing software. But all too often they are making excuses for their lack of production. Think about the good old days for a second (which I wasn’t a part […]

5 Ways To Make Content Convert

Every business needs to create content and distribute it throughout all of their marketing channels…website, social media, carrier pigeon, and more. And often the goal? To grow your subscribers, fans, and followers to new heights so more and more people read your content. But that goal isn’t a great one, well at least not in […]

5 Ways Dreams Become Realities

Have you ever had an amazing idea, or dreamt of accomplishing some huge goal, only to remember that every dream before it fell by the wayside? You wouldn’t be the only one. Now before I go any further, let me say that dreams are wonderful and have led to some of the most amazing accomplishments […]

Be Direct, But Not Desperate

I wanted to share with you one thing I have diligently put into practice recently and one huge caution in that process. I have become very direct in asking for something of both potential clients and referral partners. This revelation (if you will) has led to an increase in business revenue and has deeply encouraged […]

3 Reasons (Your) Customers Are Leaving

There are really 3 reasons (your) customers are leaving (and none of them rely solely on price though many think so). They are pretty simple and straightforward, but course correcting can be like making a u-turn in a semi on a two lane highway. Reason #1 – The customers weren’t actually “yours” to begin with. […]