Home » Posts tagged "leadership"

Demystifying the Competitive Landscape

How can you stand out in the crowd if you don’t know what the crowd looks like? Last week, I focused on the importance of clearly defining your target audience, and provided guiding questions to help you clarify your client personas. Since you’ve taken the time to define your target audience, it is wise to […]

How well do you know your target audience

You’ve likely spent countless hours building your brand, honing your sales process, and training your team – just as I have. Yet, how well can you define your target audience? If you can’t accurately and specifically define your potential clients, you’ll spend a lot of time talking to the wrong people. Many of my clients […]

4 Tips to Develop Your Best Elevator Pitch

Summer is quickly approaching, and so is the opportunity to meet potential customers in a variety of informal settings. Whether you find yourself on the golf course, playing tennis or strolling along the boardwalk, it is essential to be prepared with a simple, relevant elevator pitch. The right elevator pitch has the potential to captivate […]

7 LinkedIn Profile Must-Have’s

Whether you like it or not, LinkedIn is a social media force to be reckoned with. Don’t believe me? Check out these statistics: 350 million+ users 187 million+ unique visitors per month 40% of users check their profile daily 17 minutes is the average time a user spends on LinkedIn per month Few, if any, […]

3 Common Shortcuts You Can’t Use in Sales

I hear it over and over again. Isn’t there an easier way to do this? More often than not, the answer is “NO.” Successful sales people don’t succeed based on shortcuts (at least not over the long term). Below are 3 common shortcuts you can’t use in sales. 1. You can’t force the sale I […]

5 Ways to Attract Prospects and Keep Them Interested

Do you know what it will take to attract prospects…and keep them interested? Honestly, some of these things are so simple, but are too often overlooked. It’s all about clarity and consistency, so here you go! 1. Create a Process You need to create an amazing process that will enable success for your team. Make […]

March Madness

Unless you live under a rock or on another planet, you at least know that March Madness is happening. While I am not a huge college basketball fan, I absolutely love March Madness. I probably don’t love it for the same reason die hard fans love it, or team fanatics love it, but nonetheless, I […]

Now I See It Everywhere

Have you ever purchased a new car (whether brand new or new to you) and then noticed that same car everywhere? Before you purchased, you rarely saw them but now it’s as if a few thousand people in your area bought the same car on the same day as you. As improbable as that scenario […]

Fraidy Cat

Fraidy Cat If you got past my half-humored title, you are about to see why I say “so many organizations I run into employ a bunch of fraidy cats.” Let me start out by asking you a couple of questions. How many clients bought from you in 2014? Now, how many of those clients will […]

Passionate or Persuasive

It’s a serious question. Are you passionate or persuasive? Both, when used correctly, are beneficial characteristics. But one absolutely trumps the other when it comes to long term success of a business, specifically when selling products and services. Persuasive is defined as being “good at persuading someone to do or believe something through reasoning or […]