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The Secret to a Great Email Subject Line

The Secret to a Great Email Subject Line We’ve all probably spent countless hours trying to come up with the perfect subject line – the subject line guaranteed to capture your audience and move them to action. People receive so many emails daily, it can be extremely difficult to stand out from the crowd. After years […]

The Persuasive Professional

How often do you think you are successful at being persuasive? Do you have a good idea of how you influence others? As a sales or marketing professional, you understand the importance of the art of persuasion. Today, I want to discuss the intricacies of the persuasive speech. Whether your speech is given during a […]

The Strong Sales Team

The difference between a building a good sales team or a great sales team could mean the success or failure of your latest venture. The foundation of your business will depend on your ability to build and maintain a great sales team. At this point, you probably have a good idea of how to hire […]

Surveying your clients

Need to know how your latest marketing campaign was received? Interested in finding out what your leads think about your sales approach? Feedback from clients and leads can be an invaluable source of information for your growing business and the best way to collect that data is surveying. Far too often, marketers and sales leaders […]

My Top 5 Sales and Marketing Blogs

Part of my daily routine is to spend time reading my top 5 sales and marketing blogs. These blogs cover a variety of topics, and I find they help me stay on the cutting edge of sales and marketing discussions. In order to serve as a thought leader in the sales industry, I need to […]

Professional Confidence

I recently gave a presentation about maintaining professional confidence when sales challenges arise, and I wanted to share two key points from my discussion with those sales leaders. The two concepts outlined below can serve as powerful strategies for efficiently, effectively, and confidently navigating any professional challenges. Become an expert – One of your greatest […]

3 Strategies for Managing your Sales Pipeline

Your sales pipeline is probably an integral part of your sales process, but how well is it managed on a daily basis? I have clients that spend far too much time simply staring at pipeline reports, unsure what to make of the information, and others that admit they don’t know how to successfully manage their […]

Avoid These Common Time Management Mistakes

It’s time for summer vacation! With your summer schedule packed full of vacation time and evening events, why not reevaluate your time management approach to make sure you don’t miss that epic BBQ, the Warrior’s game, or your kid’s soccer championship. Make the most of you time this summer, work efficiently and smart, and avoid […]

Demystifying the Competitive Landscape

How can you stand out in the crowd if you don’t know what the crowd looks like? Last week, I focused on the importance of clearly defining your target audience, and provided guiding questions to help you clarify your client personas. Since you’ve taken the time to define your target audience, it is wise to […]

How well do you know your target audience

You’ve likely spent countless hours building your brand, honing your sales process, and training your team – just as I have. Yet, how well can you define your target audience? If you can’t accurately and specifically define your potential clients, you’ll spend a lot of time talking to the wrong people. Many of my clients […]