It’s really a pretty simple statement. If you do not have a sales strategy for your business, you will experience great tragedy in your business.

Yup, tragedy. This tragedy may include ineffective marketing, horrible prospecting, pitiful conversion rates, sub-par profit margins, and non-existent repeat business. Any combination of these negatives will produce red numbers on a P&L and ultimately, closed doors. Regardless of who is reading this, if you are reading this you do not want to close your doors. You are in business because you love your business (or need to love it to provide for yourself and your family). Let me tell you this, you don’t have to accept tragedySo what must you do to dodge it?

Come up with a strategy!

It’s not an easy task to come up with a strategy and to many people, they don’t really know where to start. Here are five tips to get started:

  1. Don’t expect to figure it all out in one sitting (or five for that matter).
  2. Begin by identifying the who, what, when, why, and how of your business. List them all (I love whiteboards for this and would love to come write on yours!).
  3. Take it one step at a time. Prioritize the necessities and work on a singular step until you are forced to move on because you’ve run out of ideas or because you have to integrate the next step.
  4. Take into account each employee/partner/vendor that may take place in the strategy but don’t create your process based on them (things change and you want to be flexible).
  5. When you get stuck, ask someone to help you figure it all out. There is nothing better than working with a partner when dealing with tons of information. It’s unrealistic to have one person that can do it all.


It is so much work and can be so overwhelming to run or manage a business. There are so many things going on. There is so much being expected of you. And at the end of the day, you just want to succeed.


Please prevent the tragedy of tomorrow by creating a strategy today!


If you would like help with what I mentioned above, give me a call or shoot me an email. Let’s talk about building the right strategy for your business.