It’s commonplace for people to tell others what it is they do, what it is they offer, what it is they have accomplished, and well, whatever else they want. It is important to communicate the what. But when we are too focused on the what, we forget the how.
How is important because it communicates to our prospects and customer what we are going to with what we offer. We can say until we are blue in the face that what we offer is great, what we offer is cheap, and what we offer is going to change their life forever, but without a clear picture as to how we are going to do that (and why it matters) we will end up with less than successful results.
This week, I would ask you to think about a few “how’s” in your business:
- How will you provide that product or service to your customer?
- How will that product or service benefit your customer?
- How will you ensure that your customer gets more than they expected from said product or service?
Three important “how’s” that every business owner and salesperson MUST consider AND answer.
If you get stuck, shoot me an email and let’s talk about how I can help you articulate those three how’s…and more!