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Way Better Than Free

Can the photographer doing the favor really offer the same wedding experience as the photographer charging $2500? Maybe. Can the real estate agent offering a no commission deal to his family friend provide the same service as the real estate agent receiving 3% commission? Possibly. But do you really want to take that chance? Competing […]

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If You’re Not Willing to Do It All, Quit Now!

“I want to lose weight, but I don’t want to eat right.” “I need to get a job, but I don’t feel like going on interviews.” “I want my business to grow, but I am not willing to make cold calls.” You can’t really pick and choose the good parts only when it comes to […]

One Way to Ruin Every Sale and Five Ways to Overcome It

We have all heard the term “preconceived notion.” This is where we form an idea or an opinion before we can prove it’s usefulness (or truthfulness). Unfortunately we are somewhat programmed to create these preconceived notions. We do it with other people, with places we go, and even with ourselves. But today I would like […]

Your Marketing Won’t Work Without This

It is quite sad to me to see so many business owners spending money on marketing (creating, curating, distributing), only to have little to no increase in sales revenue. I mean, how is that even possible right? Your open rate on email marketing has increased, Facebook page likes are up and people are commenting on […]

Amnesia is Killing Your Business

It’s no secret that we need to grow in order to succeed in business. The problem is that as we grow we develop amnesia. What do I mean by that? Let me share my story (quickly) of starting a business. In late 2011, I started RJM Professional knowing that I a) needed to make money […]

Statistics Lie…They Are Listening

Albert Einstein is reported to have asked his fellow physicist and friend Niels Bohr, one of the founding fathers of quantum mechanics, whether he realistically believed that ‘the moon does not exist if nobody is looking at it.’ To this Bohr replied that however hard he (Einstein) may try, he would not be able to […]

Your Pipeline is Worthless

The pipeline you have built, that has hundreds of people and businesses in it, is completely worthless if: There was no research done on the people before they made it into your pipeline. The people in the pipeline have no idea who you are. So what should you do if one or more of the […]

Measuring Success

Success is something most (hopefully all) business professionals strive for. What that success actually is varies depending on the person, and their goal(s). In late May, I began thinking through a few goals I had. One was to increase the number of subscribers to my email list which would in turn lead to potential clients. […]

You are too focused on the WHAT

It’s commonplace for people to tell others what it is they do, what it is they offer, what it is they have accomplished, and well, whatever else they want. It is important to communicate the what. But when we are too focused on the what, we forget the how. How is important because it communicates […]

Can You Have Too Many Connections

Business today is filled with many opportunities to connect with each other. There are networking groups, industry associations, chambers, social media, and more. So many channels to make so many connections. But in reality, they pose a huge problem for us. Let me share a few potential problems, and as I do, see if you […]